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Commercial Television as a Blind Spot in Emerging Media Systems: Romania and Bulgaria's Cases
[journal article]
Abstract This study explores TV in Romania and Bulgaria, both considered "emerging" media systems in post-communist studies (Sparks, 1995). It uses Hallin and Mancini's (2004) framework to analyze the central aspects regarding the configuration of commercial TV. The study offers an institutional perspective ... view more
This study explores TV in Romania and Bulgaria, both considered "emerging" media systems in post-communist studies (Sparks, 1995). It uses Hallin and Mancini's (2004) framework to analyze the central aspects regarding the configuration of commercial TV. The study offers an institutional perspective on TV by exploring the licensing frame and the TV offer. The interaction between commercial TV, politics, and the state underlines the intricate relations through powerful and influential networks involving the interests of a variety of individuals and groups. Currently, commercial TV is the most developed type of media in both countries. Through its empirical contribution, this study fills in the blind spot of media research, aiming to contribute to the understanding of the Romanian and Bulgarian media landscape. It offers a critical perspective on TV systems in relation to the polarized pluralist/Mediterranean model of Hallin and Mancini, considering its explanatory function within the analysis of Eastern European media systems. Elements of the national markets revealed particularities of the TV business, synchronically connected to the contemporary "hyper-television" vision (Scolari, 2009) and the "informational disorder" paradigm (Tambini, 2020).... view less
Keywords
Bulgaria; media; system; Romania; television
Classification
Broadcasting, Telecommunication
Communicator Research, Journalism
Free Keywords
Hallin and Mancini's model; audiovisual; commercial TV; media market; media system
Document language
English
Publication Year
2024
Journal
Media and Communication, 12 (2024)
Issue topic
Communication Policies and Media Systems: Revisiting Hallin and Mancini's Model
ISSN
2183-2439
Status
Published Version; peer reviewed