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With a little help from my friends: the relational incongruence of benefiting financially from prosocially motivated favors
[journal article]
Abstract To improve our understanding of how people engage in altruistic behavior, it is important to investigate the motives provided by help recipients and how these motives influence givers' helping behaviors. Method: In the present study we conduct three experiments (total N = 606), exploring how the finan... view more
To improve our understanding of how people engage in altruistic behavior, it is important to investigate the motives provided by help recipients and how these motives influence givers' helping behaviors. Method: In the present study we conduct three experiments (total N = 606), exploring how the financial motivation of help recipients can affect givers' helping behaviors. Results and discussion: We find that people like to help others but resent helping those motivated by immediate financial gains. Study 1 shows that the recipient of help influenced the responses of the helpers depending on whether the recipient was making a sales profit from this help or not. An influencing factor was whether the recipient could provide an excuse for making such a profit. Study 2 replicated these findings also in conditions in which other kinds of profits were applied. Study 3 confirmed the results in conditions in which helpers were informed about recipients' financial motives before deciding whether to help.... view less
Keywords
altruism; motivation; altruistic behavior; intention
Classification
Social Psychology
Free Keywords
helping behavior; pro-sociability; effort cost; social relationship; labor cost; financial motivation; social motivation
Document language
English
Publication Year
2024
Journal
Frontiers in Behavioral Economics, 3 (2024)
ISSN
2813-5296
Status
Published Version; peer reviewed