Download full text
(315.2Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-92718-8
Exports for your reference manager
Passionate Hiking Fan or Loving Parent? How Personalized Self-Presentation in the Media Affects the Perception of Female and Male Politicians
[journal article]
Abstract Even though studies have intensively investigated personalization in the media, little is known about the effects of personal information on the perception of politicians (privatization). Especially if politicians share information about their private life, gender might play an important role. To te... view more
Even though studies have intensively investigated personalization in the media, little is known about the effects of personal information on the perception of politicians (privatization). Especially if politicians share information about their private life, gender might play an important role. To test this assumption, we conducted two experiments (2 × 3 between-subjects design, Nstudy1 = 472; Nstudy2 = 739) varying gender of a politician (male/female) and the disclosure of personal information (no information/hobby/family) in a fictitious news interview. Results show that gender can play a crucial role depending on the form of privatization. While we see no significant changes in the politician’s perception when they are mentioning their hobby, we find that, for a male politician, sharing information about family life in a traditional manner leads to a decline in trust and reduces perceptions of warmth. For a female politician, the different kinds of self-presentation do not affect image perception and voting outcomes.... view less
Keywords
ALLBUS; politician; ; political communication; personalization; privatization; gender role; media; self-presentation; perception
Classification
Political Process, Elections, Political Sociology, Political Culture
Women's Studies, Feminist Studies, Gender Studies
Free Keywords
experimental research; Allgemeine Bevölkerungsumfrage der Sozialwissenschaften ALLBUScompact 2012 (ZA4615 v1.1.1)
Document language
English
Publication Year
2022
Page/Pages
p. 1778-1803
Journal
International Journal of Communication, 16 (2022)
ISSN
1932-8036
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0