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Taraba State Broadcasting Service (TSBS) Jalingo Reportage: Challenges and Prospects
[journal article]
Abstract Mainstream media around the world have gone digital with more sophisticated gadgets and digital communication
tools in order to compete with the social media which tend to have the credibility of breaking the news ahead of the
conventional media. In Taraba State, some station livestream in their q... view more
Mainstream media around the world have gone digital with more sophisticated gadgets and digital communication
tools in order to compete with the social media which tend to have the credibility of breaking the news ahead of the
conventional media. In Taraba State, some station livestream in their quest to meet up. Based on foregoing, this
study is set to examine the impact of digital communication in Taraba State Broadcasting Service (TSBS)
Jalingoreportage, uncovering the challenges and prospects.The objectives of this study are to ascertain the impact of
digital communication in TSBS, Jalingo; to examine the peculiar challenges the station faced with digital
communication and to uncover the prospects of digital communication to the station. The study which is guided by
Technological Determinism Theory, adopted a qualitative approach using in-depth interview to collect data from
population which are the 18 trained Journalists of the Station. 12 out of the 18 population were selected based on
experience and were interviewed to provide data for the study which were analysed thematically to explain the
emerging themes. Findings revealed that digital communication have significant impact on the station’s
broadcasting hence; it uses digital communication tools to boost its operation, however, there arechallenges ranging
from lack of required tools, staff are under trained, and unstable power supply. The study concluded that
digitalisation has a very high impact on TSBS and recommended that government should supply more equipment
and train the staff for utmost utilisation of the digital communication tools.... view less
Keywords
broadcasting; public enterprise; coverage; digitalization; Nigeria; West Africa
Classification
Broadcasting, Telecommunication
Free Keywords
digital communication in TSBS; impact; reportage; challenges and prospects
Document language
English
Publication Year
2023
Page/Pages
p. 90-96
Journal
IMSU Journal of Communication Studies, 8 (2023) 1
ISSN
2682-6321
Status
Published Version; peer reviewed