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La responsabilidad social empresarial como estrategia organizacional: un análisis empírico para la región oriente del Estado de México
Corporate Social Responsibility as an organizational strategy: an empirical analysis for the eastern region of the State of Mexico
[journal article]
Abstract Se muestra que las áreas prioritarias de responsabilidad social empresarial (RSE) en las empresas de la región oriente del Estado de México coinciden con su estrategia de negocios. La información obtenida (encuesta) se analiza mediante correlación canónica no lineal (OVERALS). El estudio se circunsc... view more
Se muestra que las áreas prioritarias de responsabilidad social empresarial (RSE) en las empresas de la región oriente del Estado de México coinciden con su estrategia de negocios. La información obtenida (encuesta) se analiza mediante correlación canónica no lineal (OVERALS). El estudio se circunscribe a un conjunto de empresas de la región oriente del Estado de México que, sin ser una muestra representativa, resulta significativa para el propósito del artículo. El trabajo es novedoso en el análisis de las empresas de esta región, así como en el método utilizado para el tratamiento estadístico de los datos. El hallazgo central implica que la RSE se utiliza por las empresas de la región como una estrategia de sus modelos de negocios.... view less
The objective of the work is to identify the priority areas of corporate social responsibility (CSR) in companies in the eastern region of the State of Mexico. The information obtained from a survey was analyzed using non-linear canonical correlation (OVERALS). The study is limited to a set of compa... view more
The objective of the work is to identify the priority areas of corporate social responsibility (CSR) in companies in the eastern region of the State of Mexico. The information obtained from a survey was analyzed using non-linear canonical correlation (OVERALS). The study is limited to a set of companies in the eastern region of the State of Mexico that, without being a representative sample, is significant for our purpose. Work lies in the analysis of the companies in this region, as well as in the method used for the statistical treatment of the data. The central finding of the study would indicate that CSR is used by the companies in the region as a strategy for their models of business.... view less
Keywords
business concept; enterprise; Latin America; corporate social responibility; Mexico
Classification
Management Science
Free Keywords
organizational strategy; eastern region of the State of Mexico; non-linear canonical correlation analysis (OVERALS)
Document language
Spanish
Publication Year
2023
Journal
CIENCIA ergo-sum : revista científica multidisciplinaria de la Universidad Autónoma del Estado de México, 30 (2023) 1
DOI
https://doi.org/10.30878/ces.v30n1a1
ISSN
2395-8782
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0