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Populist Framing Mechanisms and The Rise of Right-Wing Activism in Brazil
[journal article]
Abstract
This article presents an analysis of the use of populist framing mechanisms by grassroots right-wing organizations. It brings together the social movement literature on framing and the populist literature to understand how actors build an emergent field of activism in a highly contentious context. B... view more
This article presents an analysis of the use of populist framing mechanisms by grassroots right-wing organizations. It brings together the social movement literature on framing and the populist literature to understand how actors build an emergent field of activism in a highly contentious context. Based on the analysis of a sample of 4,574 Facebook posts published by five civil society organizations during the campaign to oust Brazilian President Dilma Rousseff, it argues that two mechanisms - reductionism and antagonism - enabled actors to focus on similar targets and diagnostics, while maintaining relevant differences when seeking to motivate followers and present prognostic frames. These were key mechanisms used by all the actors, albeit with different contents, depending on the frame task. This article contributes to filling gaps between the framing and populist literature, and in shedding light onto the relevance of populist communication in the rise of right-wing activism.... view less
Keywords
Brazil; political right; populism; protest; social movement; online media; social media; facebook; political activity; mobilization; Latin America; framing approach
Classification
Political Process, Elections, Political Sociology, Political Culture
Interactive, electronic Media
Free Keywords
Populist framing mechanisms; Impeachment; Right-wing organizations
Document language
English
Publication Year
2021
Page/Pages
p. 69-92
Journal
Latin American Politics and Society, 63 (2021) 3
Issue topic
The Grassroots Right in Latin America
ISSN
1531-426X
Status
Preprint; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications