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Using Marketing Research in Quality of Life Theory and Practice
[journal article]
Abstract Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the ... view more
Quality of life can be defined both from an objective approach (using macroeconomic indicators) and from a subjective one (referring to the individual's level of satisfaction), therefore the methods of research needed in both cases are very diversified. The paper starts with the presentation of the marketing research methods from the theoretical point of view, emphasizing their special features for the quality of life (QoL) research. The second part of the paper focuses on the practical perspective of QoL analysis, classifying the studies in three categories: marketing researches totally dedicated to QoL study, marketing researches that address a much wider socio-economic topic (QoL included), and QoL studies that combine the results of marketing studies with macroeconomic statistical data.... view less
Keywords
quality of life; marketing; survey; observation; interview
Classification
Marketing
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
Marketing Research; Focus group; In-depth Interview; Eurobarometer; European Union Statistics on Income and Living Conditions (EU-SILC); European Social Survey (ESS); International Social Survey Programme (ISSP); World Value Survey (WVS)
Document language
English
Publication Year
2012
Page/Pages
p. 754-759
Journal
Procedia - Social and Behavioral Sciences, 46 (2012)
DOI
https://doi.org/10.1016/j.sbspro.2012.05.193
ISSN
1877-0428
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 3.0