Show simple item record

[journal article]

dc.contributor.authorThees, Hannesde
dc.contributor.authorStörmann, Elinade
dc.contributor.authorThiele, Franziskade
dc.contributor.authorOlbrich, Nataliede
dc.date.accessioned2021-10-08T09:33:29Z
dc.date.available2021-10-08T09:33:29Z
dc.date.issued2021de
dc.identifier.issn2529-1947de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/75141
dc.description.abstractPurpose: This study addresses the digital transformation in tourism, accelerated due to the COVID-19 pandemic. By linking the front- and backstage activities, a model of the tourism value system is sketched with the aim to assist the shift toward digital value creation in the case of the German tourism sector by asking, What are the challenges for the digital transformation of tourism service providers, and how can it be promoted along with the tourism value system? Methods: Recognizing the processual challenges of digitalization, this contribution builds upon a mixed-methods approach. First, a quantitative online survey (n = 372) was conducted by the German Competence Center for Tourism at the beginning of the COVID-19 pandemic. The results were discussed in a workshop with 40 experts from the tourism industry in September 2020, where the COVID-19 pandemic was referred to. Results: The focus of tourism service providers is predominantly the digitalization of guest communication, whereas corporate strategies on digitalization are widely not available. Key findings of the survey indicate that competitiveness in digitalization will depend on the appropriate infrastructure, clear strategies, and organizational integration. Implications: The study affirms the increased speed of digital transformation against the backdrop of the COVID-19 pandemic and reveals the need for greater focus on internal processes. In addition, an orchestrated linking of the service providers in a digital ecosystem that is supported by national efforts is proposed.de
dc.languageende
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherDigital transformation; German tourism service providers; digital tools and value creation; digitalization of the tourism value system; knowledge gapde
dc.titleShaping digitalization among German tourism service providers: Processes and implicationsde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalJournal of Tourism, Heritage & Services Marketing
dc.source.volume7de
dc.publisher.countryMISCde
dc.source.issue2de
dc.subject.classozWirtschaftssektorende
dc.subject.classozEconomic Sectorsen
dc.subject.thesozTourismusde
dc.subject.thesoztourismen
dc.subject.thesozWirtschaftszweigde
dc.subject.thesozbranch of the economyen
dc.subject.thesozDienstleistungde
dc.subject.thesozserviceen
dc.subject.thesozDigitalisierungde
dc.subject.thesozdigitalizationen
dc.subject.thesozWettbewerbsfähigkeitde
dc.subject.thesozcompetitivenessen
dc.subject.thesozBundesrepublik Deutschlandde
dc.subject.thesozFederal Republic of Germanyen
dc.identifier.urnurn:nbn:de:0168-ssoar-75141-2
dc.rights.licenceCreative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0de
dc.rights.licenceCreative Commons - Attribution-Noncommercial-No Derivative Works 4.0en
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10044305
internal.identifier.thesoz10039746
internal.identifier.thesoz10041038
internal.identifier.thesoz10063943
internal.identifier.thesoz10049581
internal.identifier.thesoz10037571
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo3-15de
internal.identifier.classoz1090304
internal.identifier.journal1697
internal.identifier.document32
dc.rights.sherpaGrüner Verlagde
dc.rights.sherpaGreen Publisheren
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.5281/zenodo.5548393de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.sherpa1
internal.identifier.licence20
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort20400de
dc.subject.classhort40200de
dc.subject.classhort10900de
internal.pdf.wellformedtrue
internal.pdf.encryptedfalse


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record