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Mediated Communication and Commoditization of the Female Gender: Discourse Analysis Indian News Magazines
[journal article]
Abstract This paper explores gender representation in three English news magazines from
India and the social discourse thereby generated. It endeavors a discourse analysis
by deconstructing the narrative built by the news magazines. It tries to analyze if
gender stereotypes, including sexualisation and co... view more
This paper explores gender representation in three English news magazines from
India and the social discourse thereby generated. It endeavors a discourse analysis
by deconstructing the narrative built by the news magazines. It tries to analyze if
gender stereotypes, including sexualisation and commoditization of women, are
being perpetuated in the news media by exploring the gender constructs in these
news magazines through the method of critical discourse analysis (CDA). The women
characters of these stories can never really break the jinx of 'male gaze' of social
narrative. The sub-texts of these stories conform to the hegemonic clutch of
patriarchy. Media are instrumental in conveying and portraying gender stereotypes
and other patriarchal and hegemonic 'values' about women and femininity. They
also conform to culture in depicting of women as sex objects or commodities
which are usually young, slim , beautiful, sexy, passive, male-dependent, and
often incompetent, dull and dumb. The article looks at all these gendered texts in
the light of language, social constructs and frames in order to understand the
schemas involved.... view less
Classification
Women's Studies, Feminist Studies, Gender Studies
Media Contents, Content Analysis
Free Keywords
Gender; hegemony; media frame; discourse analysis; macrostructure
Document language
English
Publication Year
2018
Page/Pages
p. 437-446
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0