Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.15655/mw/2019/v10i2/49634
Exports for your reference manager
The New Media and the Promotion of Ecological Entrepreneurship
[journal article]
Abstract In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are u... view more
In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.... view less
Classification
Interactive, electronic Media
Free Keywords
Sustainability; ecological entrepreneurship; entrepreneurial discourse; electronic media; communication strategy
Document language
English
Publication Year
2019
Page/Pages
p. 419-431
Journal
Media Watch, 10 (2019) 2
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0