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"Don't expect me to repair in four years what you have destroyed in four hundred years": On the ethos in (inter)action of Lula and Alckmin in an election TV debate
[journal article]
Abstract This paper analyzes the discursive strategies employed by Inácio Lula da Silva and Geraldo Alckmin during the first presidential election TV debate in Brazilian history between a president in office (Lula) and an opposition candidate (Alckmin) in 2006. Special attention is paid to those discursive s... view more
This paper analyzes the discursive strategies employed by Inácio Lula da Silva and Geraldo Alckmin during the first presidential election TV debate in Brazilian history between a president in office (Lula) and an opposition candidate (Alckmin) in 2006. Special attention is paid to those discursive strategies which were used by the candidates in their attempts to create a positive image of themselves (i.e., the discursive ethos). The paper shows that the social divisions in Brazilian society, which are rooted in the colonial period, are extremely relevant for the construction of the discursive ethos despite nearly two hundred years of Brazilian independence.... view less
Keywords
formulation of political objectives; discourse analysis; political communication; Latin America; Brazil; presidential election; election campaign
Classification
Political Process, Elections, Political Sociology, Political Culture
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
diskursives Ethos; Fernsehwahldebatten; TV-Debatte Alckmin - Lula 2006; Alckmin, Geraldo; Silva, Luíz Inácio Lula da
Document language
English
Publication Year
2012
Page/Pages
p. 83-99
Journal
Stockholm Review of Latin American Studies (2012) 8
Issue topic
Independent languages? About language as a dynamic process
ISSN
1654-0204
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0