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https://doi.org/10.1080/01402382.2019.1609292

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How party-issue linkages vary between election manifestos and media debates

[journal article]

Schwarzbözl, Tobias
Fatke, Matthias
Hutter, Swen

Abstract

Existing research on party behaviour has largely focused on the drivers of issue salience in direct party communication. However, less is known about party-issue linkages in election campaigns covered by the mass media, from which most voters get their information about party positions. Against this... view more

Existing research on party behaviour has largely focused on the drivers of issue salience in direct party communication. However, less is known about party-issue linkages in election campaigns covered by the mass media, from which most voters get their information about party positions. Against this background, this article explores how two important drivers of issue salience in direct party communication - issue ownership and systemic salience - play out in the media. Based on considerations about the news value of specific party-issue associations, one would expect both relationships to be particularly important in the media. Despite substantial similarities in party-issue linkages across platforms, a comparison of manifestos and newspaper content reveals evidence for this claim. In particular, smaller parties are hardly covered in the news on issues they do not own, while large parties are especially covered on salient topics. These findings contribute to our understanding of issue competition in mediated environments.... view less

Keywords
election campaign; campaign; party politics; party; political program; mass media; reporting

Classification
Political Process, Elections, Political Sociology, Political Culture
Media Contents, Content Analysis

Free Keywords
election campaigns; issue ownership; party manifestos; salience; systemic salience

Document language
English

Publication Year
2020

Page/Pages
p. 795-818

Journal
West European Politics, 43 (2020) 4

Handle
http://hdl.handle.net/10419/224733

ISSN
1743-9655

Status
Postprint; peer reviewed

Licence
Deposit Licence - No Redistribution, No Modifications


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.
 

 

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