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Business Model Innovation in News Media: Fostering New Relationships to Stimulate Support from Readers
[journal article]
Abstract Customer relationships are an important pillar of a business model (Osterwalder & Pigneur, 2010). For years, though, news media has not invested much effort into nurturing rich connections with their consumers and, consequently, neglected the promotion of a participatory culture that could bring ben... view more
Customer relationships are an important pillar of a business model (Osterwalder & Pigneur, 2010). For years, though, news media has not invested much effort into nurturing rich connections with their consumers and, consequently, neglected the promotion of a participatory culture that could bring benefits for all involved (Neuberger & Nuernbergk, 2010; Rosen, 2006). Vanishing advertising revenue and changing habits of news consumption on the Internet create a situation for changing that situation - especially when considering journalism as a service (Jarvis, 2014). Therefore, this article employs multiple case-study research to analyze and compare how four digital news natives from different countries (The Correspondent from the Netherlands, eldiario.es from Spain, Mediapart from France, and the Brazilian branch of The Intercept) are creating more meaningful connections with their audiences in order to sustain their businesses. We found out that all cases resort in varying degrees to the ideology of journalism, personification, transparency, impactful content, and community as motivations to attract members, while at the same time refraining from advertising becomes a guarantee of independence. Social media is losing ground, as companies use their own platforms and channels, such as emails, to develop routines that take member participation into account in different levels - from intermediate to maximal - though customization is still limited. The challenge for online-born news companies is to manage so many variables while taking into consideration feedback from their sustainable base of members.... view less
Keywords
business concept; customer orientation; journalism; digital media; business service; innovation; new media; revenue; news; consumer; advertising; consumption; Netherlands; Spain; France; Brazil
Classification
Communicator Research, Journalism
Marketing
Free Keywords
customer relationships; digital journalism; entrepreneurial journalism; revenue sources
Document language
English
Publication Year
2020
Page/Pages
p. 28-39
Journal
Media and Communication, 8 (2020) 2
Issue topic
Digital Native News Media: Trends and Challenges
ISSN
2183-2439
Status
Published Version; peer reviewed