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https://doi.org/10.17645/mac.v8i1.2934
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Between Evidence and Emotions: Emotional Appeals in Science Communication
[journal article]
Abstract In the field of science communication, there is currently a great deal of discussion on how individuals can be reached, not only through fact-oriented communication, but also through emotional appeals and 'edutainment' approaches. This discussion has been further intensified by the changing conditio... view more
In the field of science communication, there is currently a great deal of discussion on how individuals can be reached, not only through fact-oriented communication, but also through emotional appeals and 'edutainment' approaches. This discussion has been further intensified by the changing conditions of new media environments. From an academic viewpoint, the discussion is often met with scepticism. However, categorical statements about a supposed dichotomy of emotion and rationality are misleading. What is needed are differentiated arguments and analyses. Nevertheless, emotions in science communication are an often overseen research field. With this thematic issue, we seek to enrich the scientific discourse by providing research from authors coming from different perspectives using different concepts, methods, and cases. In this editorial, we summarise the contribution of ten different articles on three levels: (1) emotions of science communicators, (2) emotional(ised) content, and (3) emotions of science communication audiences.... view less
Classification
Impact Research, Recipient Research
Free Keywords
audiences; communicators; content; emotions; entertainment; rationality; science communication
Document language
English
Publication Year
2020
Page/Pages
p. 101-106
Journal
Media and Communication, 8 (2020) 1
Issue topic
Emotions and Emotional Appeals in Science Communication
ISSN
2183-2439
Status
Published Version; reviewed