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https://doi.org/10.13094/SMIF-2020-00009
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Converting Nonrespondents in PIAAC Germany 2012 Using Responsive Measures
[journal article]
Abstract Using paradata to modify design features during fieldwork is the earmark of responsive designs (Groves &
Heeringa, 2006). One objective of responsive approaches is to improve the composition of the final sample by
gaining the participation of nonrespondents. A simple but innovative attempt at real... view more
Using paradata to modify design features during fieldwork is the earmark of responsive designs (Groves &
Heeringa, 2006). One objective of responsive approaches is to improve the composition of the final sample by
gaining the participation of nonrespondents. A simple but innovative attempt at realizing such a response
intervention was undertaken during the fieldwork of PIAAC Germany 2012. Different groups of
nonrespondents were identified for follow-up efforts. With a view to the outcome measures of PIAAC, basic
skills of the adult population, two groups were focused: Non-nationals and sample persons with low
educational attainment. To identify these groups, different sources of auxiliary data were used (sampling
frame, interviewer observations, and a commercial vendor database). Non-nationals were identified using
information from the sampling frame. The challenge was to identify sample persons with (presumably) low
levels of education. This was achieved by selecting a set of auxiliary variables, and subsequently using
classification trees to model and predict sample persons with low levels of education. The sample persons
were sent carefully crafted tailored letters during the re-issue phase. Overall, the cost-benefit balance of this
intervention is rather disproportionate: A high level of effort with little apparent impact on the final sample
composition. Nevertheless, this explorative endeavour was worthwhile and informative. In particular, the
model-based prediction of different types of sample persons can be regarded as a promising approach.... view less
Keywords
Federal Republic of Germany; response behavior; survey research; field research; level of education; sample; data capture
Free Keywords
auxiliary data; classification tree analysis; Nonresponse; paradata; PIAAC; Programme for the International Assessment of Adult Competencies; refusal conversion; responsive measures; tailored letters
Document language
English
Publication Year
2020
Page/Pages
p. 1-13
Journal
Survey Methods: Insights from the Field (2020)
Issue topic
Fieldwork Monitoring Strategies for Interviewer-Administered Surveys
ISSN
2296-4754
Status
Published Version; peer reviewed