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https://doi.org/10.18148/srm/2019.v13i2.7392
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Does mode of administration impact on quality of data? Comparing a traditional survey versus an online survey via a Voting Advice Application
[journal article]
Abstract
This paper compares two modes of administering an election survey: a traditional, door-to-door survey and an identical online version promoted via a Voting Advice Application. Whereas online political surveys are known to suffer from self-selection bias of politically interested respondents, traditi... view more
This paper compares two modes of administering an election survey: a traditional, door-to-door survey and an identical online version promoted via a Voting Advice Application. Whereas online political surveys are known to suffer from self-selection bias of politically interested respondents, traditional surveys are plagued with socially desirable responding and are susceptible to the effects of satisficing and other fatigue-related effects. Using a propensity score matching methodology, we examine the extent to which such differences exist between the two modes of administration. While we report mixed findings regarding the structure of respondents’ answer patterns, significant differences emerged in relation to social desirability bias with the offline group being more 'affected' than the online group.... view less
Keywords
survey research; election research; interview; online survey; data capture; data quality; social desirability; response behavior
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
survey modes; propensity score matching; mode effects; satisficing; voting advice applications
Document language
English
Publication Year
2019
Page/Pages
p. 181-194
Journal
Survey Research Methods, 13 (2019) 2
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications