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Modality-Specific Effects of Perceptual Load in Multimedia Processing
[journal article]
Abstract
Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory conte... view more
Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment.... view less
Classification
Interactive, electronic Media
Applied Psychology
Free Keywords
media psychology; modality; multimedia processing; perceptual load; resource availability
Document language
English
Publication Year
2019
Page/Pages
p. 149-165
Journal
Media and Communication, 7 (2019) 4
Issue topic
Video Games as Demanding Technologies
ISSN
2183-2439
Status
Published Version; peer reviewed