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https://doi.org/10.17645/mac.v7i4.2388

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Modality-Specific Effects of Perceptual Load in Multimedia Processing

[journal article]

Fisher, Jacob Taylor
Hopp, Frederic René
Weber, René

Abstract

Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory conte... view more

Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment.... view less

Classification
Interactive, electronic Media
Applied Psychology

Free Keywords
media psychology; modality; multimedia processing; perceptual load; resource availability

Document language
English

Publication Year
2019

Page/Pages
p. 149-165

Journal
Media and Communication, 7 (2019) 4

Issue topic
Video Games as Demanding Technologies

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.