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Money for nothing and content for free? Willingness to pay for digital journalism
[working paper]
Corporate Editor
Landesanstalt für Medien NRW
Abstract True to the motto “Money for nothing and content for free”, both up-to-date information and thoroughly researched reporting are principally used free of charge in their digital forms. Considering this, how can journalism be funded sustainably? This study focuses on users and investigates the reasons... view more
True to the motto “Money for nothing and content for free”, both up-to-date information and thoroughly researched reporting are principally used free of charge in their digital forms. Considering this, how can journalism be funded sustainably? This study focuses on users and investigates the reasons for their lack of willingness to pay for content, as well as what they do pay for, and why.... view less
Keywords
pricing policy; media consumption; utilization; journalism; business concept; online media; digital media
Classification
Media Economics, Media Technology
Interactive, electronic Media
Free Keywords
willingness to pay; business model
Document language
English
Publication Year
2019
City
Düsseldorf
Page/Pages
21 p.
Status
Published Version; reviewed