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%T La vida secreta de los objetos: análisis psicosocial de los imaginarios del consumo %A González, Andrés Almagro %J Athenea Digital: Revista de Pensamiento e Investigacion Social %N 13 %P 49-70 %D 2008 %K Psychosocial Factors %= 2009-10-26T12:55:00Z %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-63273 %X Advertising in general, & television advertising in particular, is an important communication channel through which values, lifestyles, & even the socially-shared 'imaginary' are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call 'the audio-visual age'. In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary. %C ESP %G es %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info