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Strategic company management in the digital business environment
Стратегическое управление компанией в цифровой бизнес-среде
Стратегічне управління компанією у цифровому бізнес-середовищі
[journal article]
Abstract Purpose: to analyze strategic company management in the digital business environment. Design/Method/Approach: General scientific methods are applied: systematization, comparison, generalization, analysis, and synthesis. Findings: The essence of strategic management and its significance to a company ... view more
Purpose: to analyze strategic company management in the digital business environment. Design/Method/Approach: General scientific methods are applied: systematization, comparison, generalization, analysis, and synthesis. Findings: The essence of strategic management and its significance to a company has been analyzed. The relationship between strategic company management and digital business environment has been elucidated. Basic trends for doing business in the digital environment have been defined. Theoretical implications: Theoretical significance of the research is in the advancement of opinion on the strategic company management in digital business environment. Practical implications: The practical value of the research is in the possibility of applying the results obtained by both international and domestic companies for strategic management in the digital business environment that emerged as a result of the Fourth industrial revolution. Originality/Value: The main trends of modern business in the digital environment have been identified. The choice of strategies of multinational companies has been identified, as well as the areas of their application in digital business environment. Research limitations/Future research: The prospects for further research are to study the strategic management of international companies and analyze the impact of digital business environment on their development. Paper type: theoretical.... view less
Keywords
strategic management; business management; digitalization
Classification
Management Science
Free Keywords
digital economy; digital environment; adaptation
Document language
English
Publication Year
2018
Page/Pages
p. 82-91
Journal
European Journal of Management Issues, 26 (2018) 3-4
ISSN
2523-451X
Status
Published Version; peer reviewed