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Perceived Quality, Authenticity and Price in Tourists’ Dining Experiences: Testing Competing Models of Satisfaction and Behavioral Intentions
[journal article]
Abstract This study examines tourists’ dining experiences and tests competing models of predictors of satisfaction and behavioral intentions. Specifically, we examine the influence of service quality, quality of environment, food quality, price fairness, authenticity and tourist satisfaction on behavioral in... view more
This study examines tourists’ dining experiences and tests competing models of predictors of satisfaction and behavioral intentions. Specifically, we examine the influence of service quality, quality of environment, food quality, price fairness, authenticity and tourist satisfaction on behavioral intentions. Within the context of mountain hut casual ethnic restaurants and a survey of 304 respondent tourists, we apply PLS-SEM to test both the baseline and the competing, hierarchical latent model. First, results for the baseline model show that satisfaction fully mediates the relationship between the various quality attributes and behavioral intentions. Second, results from the competing model confirm that food quality, service quality and quality of environment form a second-order construct of perceived quality. Third, results reveal that service quality, quality of the environment, and food quality are best represented as a second-order construct in modelling predictors to evaluate the tourism dining experiences relative to tourist satisfaction and behavioral intentions. Fourth, we show that authenticity is a stronger predictor of satisfaction than price fairness and service quality.... view less
Keywords
tourist; eating behavior; service; evaluation; authenticity; mountain region
Classification
Leisure Research
Free Keywords
tourists’ dining experiences; perceived quality; authenticity; price; customer satisfaction; behavioral intentions; PLS-SEM; hierarchical latent model
Document language
English
Publication Year
2019
Journal
Journal of Vacation Marketing (2019)
DOI
https://doi.org/10.1177/1356766718822675
ISSN
1356-7667
Status
Preprint; peer reviewed