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Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.18148/srm/2018.v12i2.7402
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Mixed-Mode: Past, Present, and Future
[journal article]
Abstract Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of m... view more
Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys and discuss implications for mixed device surveys.... view less
Keywords
survey; online survey; data collection method; data capture; data quality; response behavior; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
offline surveys; mobile surveys; equivalence; multiple modes; multiple devices; mode selection effect; mode measurement effect; prevention; adjustment
Document language
English
Publication Year
2018
Page/Pages
p. 75-89
Journal
Survey Research Methods, 12 (2018) 2
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications