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Factors Influencing Social Media Usage in the US
[journal article]
Abstract Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-ins... view more
Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-institutionalized citizens over 18 including 17079 females and 16239 males; they were members of web panelists of Pew, and their answers revealed that a majority of this online participants used a kind of social media. The results of this study revealed women use social media more than men, and religious people more than non-religious people. In addition, the results indicated that married people are the least users of social media in comparison with other marital groups. Our results showed that all demographics are significantly related to social media usage. But this significance can be somehow misleading because of weak practical effect sizes. Except for marital status and age Cramer’s V values are too small and their significance may have nothing to say but sensitivity to the degree of freedom.... view less
Keywords
facebook; social media; twitter; influence; Internet; woman; man; gender-specific factors; religious factors; religiousness; marital status; old age; utilization; United States of America
Classification
Interactive, electronic Media
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
pew
Document language
English
Publication Year
2019
Page/Pages
p. 5-22
Journal
Journal of Cyberspace Studies, 3 (2019) 1
DOI
https://doi.org/10.22059/jcss.2019.270606.1029
ISSN
2538-6255
Status
Published Version; peer reviewed