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Hybrid Engagement: Discourses and Scenarios of Entrepreneurial Journalism
[journal article]
Abstract Although the challenge posed by social media and the participatory turn concerns culture and values at the very heart of journalism, journalists have been reluctant to adopt participatory values and practices. To encourage audience participation and to offer journalism that is both trustworthy and e... view more
Although the challenge posed by social media and the participatory turn concerns culture and values at the very heart of journalism, journalists have been reluctant to adopt participatory values and practices. To encourage audience participation and to offer journalism that is both trustworthy and engaging, journalists of the future may embrace a hybrid practice of journalistic objectivity and audience-centred dialogue. As innovative and experimental actors, entrepreneurial journalism outlets can perform as forerunners of such a culture. By analysing discourses in the "About Us" pages of 41 entrepreneurial journalism outlets, the article examines the emerging journalistic ethos of entrepreneurial journalism and its participatory tendencies. The results show a conception of journalism that is a hybrid of the journalistic ideals of dialogue and objectivity. This kind of hybrid journalism and adjacent "hybrid engagement" can offer an answer to the dual challenge of how to make journalism more participation-friendly while at the same time hold on to the defining values and criteria of journalism. Drawing from futures research, the article concludes by sketching four scenarios of how entrepreneurial journalism and participatory hybrid engagement may develop in the future.... view less
Keywords
journalism; discourse analysis; futurology; hybridity; participation; social media; Internet; online media; objectivity; dialogue
Classification
Communicator Research, Journalism
Interactive, electronic Media
Free Keywords
affect; entrepreneurial journalism; future of journalism; participatory journalism
Document language
English
Publication Year
2018
Page/Pages
p. 79-90
Journal
Media and Communication, 6 (2018) 4
Issue topic
News and Participation through and beyond Proprietary Platforms in an Age of Social Media
ISSN
2183-2439
Status
Published Version; peer reviewed