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De la legitimidad al "marketing político": el problema de la credibilidad
[journal article]
Abstract La idea central del presente ensayo consiste en exponer algunos asuntos relativos a la legitimidad que cualquier gobernante requiere para poner en práctica con éxito su proyecto de gobierno. En este contexto, se ha buscado resaltar como un aval a la teoría y la praxis política, enfatizando que el us... view more
La idea central del presente ensayo consiste en exponer algunos asuntos relativos a la legitimidad que cualquier gobernante requiere para poner en práctica con éxito su proyecto de gobierno. En este contexto, se ha buscado resaltar como un aval a la teoría y la praxis política, enfatizando que el uso de este concepto conlleva una relación intrínseca con los principios de la mercadología contemporánea.... view less
The central idea of this essay deals with certain aspects closely related with the legitimacy that any ruler requires to conduct successfully his own governmental project. In this same regard the idea of credibility, as it is exerted by society, appears to be of capital importance as a basic element... view more
The central idea of this essay deals with certain aspects closely related with the legitimacy that any ruler requires to conduct successfully his own governmental project. In this same regard the idea of credibility, as it is exerted by society, appears to be of capital importance as a basic element of the theory and practice of politics because of the intrinsic relationship this concept has with the principles of contemporary mercadology.... view less
Classification
Political Process, Elections, Political Sociology, Political Culture
Document language
Spanish
Publication Year
1995
Page/Pages
p. 189-211
Journal
Revista Mexicana de Ciencias Políticas y Sociales, 40 (1995) 162
DOI
https://doi.org/10.22201/fcpys.2448492xe.1995.162.49670
ISSN
2448-492X
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0