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Los spots, factor esencial del marketing político
[journal article]
Abstract
EI objetivo del presente trabajo es demostrar que en las elecciones presidenciales de julio de 2000, la forma de hacer política en México se modificó al introducir en las campañas electorales el marketing político y nuevas estrategias de comunicación, en especial los spots televisivos.
The objective of this work is to demónstrate that in the presidential elections, on July 2000, the way to make politics in México was modified by introducing to the electoral campaigns the political marketing and new communication strategies, specially the televisión spots.
Classification
Political Process, Elections, Political Sociology, Political Culture
Advertising, Public Relations
Document language
Spanish
Publication Year
2000
Page/Pages
p. 155-164
Journal
Revista Mexicana de Ciencias Políticas y Sociales, 44 (2000) 180
DOI
https://doi.org/10.22201/fcpys.2448492xe.2000.180.48575
ISSN
2448-492X
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0