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Build a Digital Culture for Successful Digital Transformation
[journal article]
Abstract Off lately, there has been a massive shift in focus from building products in isolation to putting the ‘customer’ at the center and designing products & services keeping in mind customer journeys and their preferences. Organizations are becoming more agile and flexible in adopting new business model... view more
Off lately, there has been a massive shift in focus from building products in isolation to putting the ‘customer’ at the center and designing products & services keeping in mind customer journeys and their preferences. Organizations are becoming more agile and flexible in adopting new business models, efficient business processes, best-of-breed technologies and so on, while also ensuring the best quality and a constant improvement in customer experience scores. And one of the ways organizations are adopting these changes is by embracing digital platforms and embarking on what is called a ‘digital transformation’ journey.... view less
Classification
Technology Assessment
Free Keywords
Digital; Transformation; Culture
Document language
English
Publication Year
2018
Page/Pages
3 p.
Journal
IndraStra Global, 4 (2018) 9
Issue topic
Digital Transformation
ISSN
2381-3652
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0