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Domestic connectivity: media, gender and the domestic sphere in Kenya
[journal article]
Abstract
This article explores how increased media access and use influences Kenyan women's everyday life and alters the domestic space. Based on 30 in-depth interviews with women in Uasin Gishu County, Kenya, the article demonstrates that women have incorporated newly gained media into their daily lives and... view more
This article explores how increased media access and use influences Kenyan women's everyday life and alters the domestic space. Based on 30 in-depth interviews with women in Uasin Gishu County, Kenya, the article demonstrates that women have incorporated newly gained media into their daily lives and routines. Increased media access has opened up the home and turned the domestic sphere from a secluded place into a connected space in which women can receive input from, connect with and interact with the world beyond their immediate surroundings whilst simultaneously remaining at home and fulfilling their traditional gender roles. Women's media use thus reinforces their connection to the domestic sphere and the gendered division of labour. Although it has the potential to challenge gender inequalities, the extent to which this occurs depends on the individual woman's ability to act on the imaginaries and ideas that media carry.... view less
Keywords
Kenya; Africa; media; everyday life; woman; gender role; utilization
Classification
Impact Research, Recipient Research
Document language
English
Publication Year
2018
Page/Pages
p. 188-198
Journal
Media and Communication, 6 (2018) 2
Issue topic
Media and communication between the local and the global
DOI
https://doi.org/10.17645/mac.v6i2.1295
ISSN
2183-2439
Status
Published Version; peer reviewed