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Exploring relationship among factors of virtual communities, trust and buying in Pakistan
[journal article]
Abstract Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play r... view more
Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.... view less
Keywords
social network; virtual community; communication; Internet; retail trade; consumer; product; discussion; spontaneity; purchase
Classification
Interactive, electronic Media
Advertising, Public Relations
Sociology of Economics
Free Keywords
Relationales Kapital-Vertrauen
Document language
English
Publication Year
2015
Page/Pages
p. 115-122
Journal
International Letters of Social and Humanistic Sciences (2015) 49
DOI
https://doi.org/10.18052/www.scipress.com/ILSHS.49.115
ISSN
2300-2697
Status
Published Version; peer reviewed