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The responsible, sharing consumer: a closer look at the motivation of potential private durable goods’ suppliers in the sharing economy
[conference paper]
Corporate Editor
Kompetenzzentrum Verbraucherforschung NRW
Verbraucherzentrale Nordrhein-Westfalen e.V.
Abstract In the twenty-first century, consumers have various options in terms of acting more responsibly towards their environment. One of these options is a more conscious utilisation of private durables by renting them to other consumers at times when they are not being utilised. This kind of sharing has a... view more
In the twenty-first century, consumers have various options in terms of acting more responsibly towards their environment. One of these options is a more conscious utilisation of private durables by renting them to other consumers at times when they are not being utilised. This kind of sharing has always taken place within living memory between friends and family. However, with the emergence of the Internet, consumers can now also initiate such exchanges with likeminded strangers from far away. They can meet virtually at C2C 1 online renting platforms, which allow them to exchange the rarely utilised durables with minimum transaction costs.... view less
Keywords
consumer; consumption; responsibility; consumption behavior; environmental consciousness; economic action; network; online media
Classification
Sociology of Economics
Free Keywords
sharing; sharing economy
Collection Title
The 21st Century Consumer: Vulnerable, Responsible, Transparent? ; Proceedings of the International Conference on Consumer Research (ICCR) 2016
Editor
Bala, Christian; Schuldzinski, Wolfgang
Conference
2. International Conference on Consumer Research (ICCR). Bonn, 2016
Document language
English
Publication Year
2017
City
Düsseldorf
Page/Pages
p. 267-291
ISBN
978-3-86336-917-0
Status
Published Version; reviewed