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Die Kontingenz des Ästhetischen und die sozialen Arrangements von Künstlern, Designern und Amateuren im Netz

On the contingency of esthetics and the social arrangements of artists, designers and amateurs in the Internet
[journal article]

Hoffmann, Dagmar

Abstract

Gegenwärtig lässt sich durch Prozesse der Kommerzialisierung und globalen, digitalen Vermarktung von Kunst eine Liberalisierung der Kreativwirtschaft beobachten. Zugleich verwischen die Grenzen zwischen Kunst, Kommerz und Kitsch und lässt sich eine Kontingenz des Ästhetischen feststellen. Der folgen... view more

Gegenwärtig lässt sich durch Prozesse der Kommerzialisierung und globalen, digitalen Vermarktung von Kunst eine Liberalisierung der Kreativwirtschaft beobachten. Zugleich verwischen die Grenzen zwischen Kunst, Kommerz und Kitsch und lässt sich eine Kontingenz des Ästhetischen feststellen. Der folgende Beitrag beschäftigt sich mit der Genese des Social Commerce. Anhand des aktuell in Deutschland größten Online-Marktplatzes für selbstgemachte Produkte wird aufgezeigt, welche Möglichkeiten für Kulturamateure, Künstler und Designer bestehen, ihre Produkte anzubieten, mit Käufern/innen Kontakte aufzubauen und zu pflegen. Explorative Analysen von zwölf Interviews, Profilen und Shops geben Auskunft über den Aufbau von Images und das soziale Arrangement der Akteure.... view less


At present, we see an increasing commercialization and a global digital marketing of art which leads to a liberalization of the creative market. At the same time the boundaries between art, commerce, and kitsch are blurring and a contingency of aesthetics can be declared. This paper deals with the d... view more

At present, we see an increasing commercialization and a global digital marketing of art which leads to a liberalization of the creative market. At the same time the boundaries between art, commerce, and kitsch are blurring and a contingency of aesthetics can be declared. This paper deals with the development of social commerce. By investigating the biggest German online market place for handmade products it can be shown that amateurs, artists, and designers have a wide range of possibilities to present their products, establish contact with their customers and expand their relations. Explorative analyses of twelve interviews, profiles, and shops demonstrate the social arrangements of users and their construction of a certain image.... view less

Keywords
cultural economy; digitalization; art; marketing; commercialization; online service; self-initiated work; artist; amateur; aesthetics; contingency; design; kitsch; buying behavior; communicative action; Internet; Federal Republic of Germany

Classification
Interactive, electronic Media
Cultural Sociology, Sociology of Art, Sociology of Literature

Free Keywords
Do-it-yourself; Social Commerce; soziale Arrangements

Document language
German

Publication Year
2013

Page/Pages
p. 91-112

Journal
Psychologie und Gesellschaftskritik, 37 (2013) 2

Issue topic
Ästhetiken

ISSN
0170-0537

Status
Published Version; reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.