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Friends of MP Conclave: A Diaspora Marketing Initiative from the "Heart of India"
[journal article]
Abstract More than 300 participants descended to Indore from across the world and attended the "Friends of MP" conclave which was held from Jan 03-04, 2017. The conclave was set up on the lines of Pravasi Bhartiya Divas, keeping in mind, the Madhya Pradesh (MP)'s vibrant diaspora residing in other countries.... view more
More than 300 participants descended to Indore from across the world and attended the "Friends of MP" conclave which was held from Jan 03-04, 2017. The conclave was set up on the lines of Pravasi Bhartiya Divas, keeping in mind, the Madhya Pradesh (MP)'s vibrant diaspora residing in other countries. This is all about going one-step ahead in "nation branding" by taking region-specific approach into direct consideration through the accumulation of diasporic capital or the conversion of other kinds of capital into diasporic capital.... view less
Classification
Basic Research, General Concepts and History of Political Science
Free Keywords
Diaspora; Marketing; Madhya Pradesh
Document language
English
Publication Year
2018
Page/Pages
11 p.
Journal
IndraStra Global (2018) 1
ISSN
2381-3652
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0