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From Text to Image - Shaping a Visual Grounded Theory Methodology

Vom Text zum Bild - Überlegungen zu einer visuellen Grounded-Theory-Methodologie
[journal article]

Mey, Günter
Dietrich, Marc

Abstract

Qualitative social and cultural research is increasingly engaging with visual data. Starting from the premise "all is data" in grounded theory methodology (GTM), we propose a general framework to realize a visual grounded theory methodology (VGTM). Referring to exploratory visual methods based on ob... view more

Qualitative social and cultural research is increasingly engaging with visual data. Starting from the premise "all is data" in grounded theory methodology (GTM), we propose a general framework to realize a visual grounded theory methodology (VGTM). Referring to exploratory visual methods based on objective hermeneutics, the documentary method, and segment analysis, as well as existing GTM discourses, we discuss how this text-centered procedure can be applied to visual data. We focus on the (re)formulation of procedural steps (such as making an inventory, segmentation and coding, memo writing, and sampling strategies), and the examination of images in relation to GTM logic.... view less

Keywords
grounded theory; picture; analysis; objectivity; coding; visualization; social research; hermeneutics; methodological research; methodology; data; qualitative method; interpretation

Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Research Design

Free Keywords
pictorial turn; documentary method; objective hermeneutics; segment analysis; visual data

Document language
English

Publication Year
2017

Page/Pages
p. 280-300

Journal
Historical Social Research, 42 (2017) 4

DOI
https://doi.org/10.12759/hsr.42.2017.4.280-300

ISSN
0172-6404

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.