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Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter
[journal article]
Abstract Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn ... view more
Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell's propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.... view less
Keywords
social media; social movement; participation; computer-mediated communication; twitter
Classification
Interactive, electronic Media
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
agency; hashtag activism; narrative
Document language
English
Publication Year
2016
Page/Pages
p. 13-17
Journal
Media and Communication, 4 (2016) 4
Issue topic
Political Agency in the Digital Age: Media, Participation and Democracy
DOI
https://doi.org/10.17645/mac.v4i4.692
ISSN
2183-2439
Status
Published Version; reviewed