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Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"
Les réseaux sociaux numériques, outils de développement de l'audience pour les médias marocains: cas des radios privées
[Zeitschriftenartikel]
Abstract
At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. ... mehr
At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social medias (DSM) to promote their editorial line and radio programs.... weniger
Thesaurusschlagwörter
privater Rundfunk; Marketingpolitik; audiovisuelle Medien; Digitalisierung; Kommunikation; Soziale Medien; Qualität; Marokko; Nordafrika; Strategie; Rundfunkprogramm
Klassifikation
Rundfunk, Telekommunikation
interaktive, elektronische Medien
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 113-123
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 9 (2016) 2
Heftthema
Social media: between freedom and utopia
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)