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Mixed methods: combining expert interviews, cross-impact analysis and scenario development
[journal article]
Abstract The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for ... view more
The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross- impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in- between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.... view less
Keywords
research; methodology; quantitative method; interview; data; qualitative method; analysis; method; data capture; scenario
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
mixed methods; expert interviews; cross-impact analysis; scenario building
Document language
English
Publication Year
2012
Page/Pages
9–21 p.
Journal
Electronic journal of business research methods, 10 (2012) 1
ISSN
1477-7029
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution