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Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies
[journal article]
Abstract Television as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending
“post-TV era.” Looking at the ways that legacy television c... view more
Television as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending
“post-TV era.” Looking at the ways that legacy television companies have adapted to new technologies and cultural practices suggests that rather than traditional television going the way of radio, television as a medium is actually not terribly different, at least not enough to conclude that we have entered a new era. Press releases, discursive practices by the news media, corporate structures and investments, and audience research all point to the rhetoric of post-TV as being overblown. By thinking about contemporary television as being in transition, greater emphasis and attention can be placed on the role that major media conglomerates play in developing, funding, and legitimizing new forms of television distribution, in addition to co-opting disruptive technologies and business models while hindering others. (author's abstract)... view less
Keywords
television; audiovisual media; mass media; media industry; new media; online service; media service; pay tv; video on demand; Internet; technological change; digitalization; sales
Classification
Broadcasting, Telecommunication
Interactive, electronic Media
Media Economics, Media Technology
Free Keywords
Netflix; over-the-top; streaming
Document language
English
Publication Year
2016
Page/Pages
p. 131-141
Journal
Media and Communication, 4 (2016) 3
Issue topic
(Not Yet) The End of Television
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution