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Online Political Campaigning during the 2014 Regional Elections in Poland
[journal article]
Abstract This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections
is often marginalized by political scientists and other schola... view more
This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections
is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content
analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online? (author's abstract)... view less
Keywords
Poland; regional policy; local politics; local election; election campaign; campaign; online media; online service; social media; facebook; twitter; website; candidacy; voter; election advertising; political communication; Internet
Classification
Interactive, electronic Media
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
Niederschlesien
Document language
English
Publication Year
2015
Page/Pages
p. 35-44
Journal
Media and Communication, 3 (2015) 4
Issue topic
Turbulences of the Central and Eastern European Media
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution