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L'allaitement maternel: analyse sémiotique et approche éducommunicationnelle
Breastfeeding: semiotic analysis and éducommunicationnelle approach; handling the meanings and performative acts
[journal article]
Abstract Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analy... view more
Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress. (author's abstract)... view less
Keywords
nutrition; communication; baby; semiotics; manipulation; social norm; value system; campaign; motherhood; poster; formation of consciousness; sensitization; image
Classification
Impact Research, Recipient Research
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
breastfeeding; educommunication; semiotics of food and taste
Document language
French
Publication Year
2015
Page/Pages
p. 165-180
Journal
ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Issue topic
The alimentary and gustative imaginary
ISSN
1775-352X
Status
Published Version; peer reviewed