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Fast food and the semiotics of gastronomy
Restauration rapide et sémiotique de la gastronomie
[journal article]
Abstract
Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cu... view more
Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.... view less
Keywords
Peirce, C.; image; behavior; nutrition; eating behavior; semantics; advertising; hotel and restaurant trade; virtualization; virtual reality; semiotics; cultural factors
Classification
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
Fast food; Imagination
Document language
English
Publication Year
2015
Page/Pages
p. 59-73
Journal
ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Issue topic
The alimentary and gustative imaginary
ISSN
1775-352X
Status
Published Version; peer reviewed