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%T Cómo se mide la exactitud de las encuestas electorales %A Peña, Ricardo de la %J Política y Cultura %N 44 %P 217-247 %D 2015 %@ 0188-7742 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-458895 %X The intention of this paper is to characterize and define operatively the concepts that surveys attempt to measure and evaluate the existing estimators to calculate the accuracy of polls, as a prelude to the presentation in a later article an alternative estimate of the accuracy and various complementary estimators, thereby cushioning problems detected in the measurement options available. %C MISC %G es %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info