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Особенности трансформации маркетинга в электронной коммерции
Features of transformation of marketing in e-commerce
[journal article]
Abstract
Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
Keywords
marketing; electronic commerce; electronic business; Internet; institutionalism
Classification
Interactive, electronic Media
Marketing
Document language
Russian
Publication Year
2013
Page/Pages
p. 55-58
Journal
Омский научный вестник (2013) 1
ISSN
1813-8225
Status
Published Version; reviewed