Bibtex export
@article{ Kaluzhsky2012, title = {Дропшиппинг - альтернативная инфраструктура сбыта и продвижения}, author = {Kaluzhsky, Mikhail}, journal = {Journal of Marketing in Russia and Abroad}, number = {1}, pages = {90-104}, year = {2012}, issn = {1028-5849}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430767}, abstract = {An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.}, keywords = {Marketing; network; Internet; payment transactions; Electronic Business; Globalisierung; marketing; Markterschließung; opening up of markets; globalization; Netzwerk; Internet; Vertrieb; sales; Zahlungsverkehr; electronic business}}