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dc.contributor.authorWiegand, Erichde
dc.date.accessioned2013-09-25T12:57:00Zde
dc.date.accessioned2015-02-26T09:22:03Z
dc.date.available2015-02-26T09:22:03Z
dc.date.issued2009de
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/41987
dc.description.abstract"The potential of market research data for secondary analyses lays mainly in the fields of consumer behaviour, consumption patterns and media usage. Their availability for empirical social and economic research depends on the professional rules as well as on the readiness of the market research agencies and their clients to make them available. Many market research projects are focused on specific target groups. This focuses their potential for secondary analyses on representative insights regarding these groups as well as on basic and methodological research. In most cases it is necessary that public availability of market research data is agreed contractually with the client of the research project. For a number of market research projects access to the official statistical data is important for methodological reasons. Therefore private research agencies should have the same privileged access to them as academic research institutions. As long as this access has not been established it is unlikely that their readiness to make market research data publicly available will increase." [author's abstract]en
dc.languageende
dc.subject.ddcSozialwissenschaften, Soziologiede
dc.subject.ddcSocial sciences, sociology, anthropologyen
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.titlePotential and availability of market research data for empirical social and economic researchde
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.volume127de
dc.publisher.countryDEU
dc.publisher.cityBerlinde
dc.source.seriesRatSWD Working Paper Series
dc.subject.classozErhebungstechniken und Analysetechniken der Sozialwissenschaftende
dc.subject.classozNational Economyen
dc.subject.classozMethods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methodsen
dc.subject.classozVolkswirtschaftstheoriede
dc.subject.thesozMarktforschungde
dc.subject.thesozmarket researchen
dc.subject.thesozempirische Sozialforschungde
dc.subject.thesozempirical social researchen
dc.subject.thesozWirtschaftsforschungde
dc.subject.thesozeconomic researchen
dc.subject.thesozBundesrepublik Deutschlandde
dc.subject.thesozFederal Republic of Germanyen
dc.subject.thesozDatende
dc.subject.thesozdataen
dc.subject.thesozAnalysede
dc.subject.thesozanalysisen
dc.subject.thesozDatengewinnungde
dc.subject.thesozdata captureen
dc.subject.thesozSozialforschungde
dc.subject.thesozsocial researchen
dc.subject.thesozForschungspraxisde
dc.subject.thesozresearch practiceen
dc.subject.thesozErhebungsmethodede
dc.subject.thesozdata collection methoden
dc.identifier.urnurn:nbn:de:0168-ssoar-419875
dc.date.modified2014-01-16T07:37:00Zde
dc.rights.licenceDeposit Licence - Keine Weiterverbreitung, keine Bearbeitungde
dc.rights.licenceDeposit Licence - No Redistribution, No Modificationsen
ssoar.contributor.institutionUSB Kölnde
internal.statusformal und inhaltlich fertig erschlossende
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dc.type.stockmonographde
dc.type.documentArbeitspapierde
dc.type.documentworking paperen
dc.rights.copyrightfde
dc.source.pageinfo11de
internal.identifier.classoz1090301
internal.identifier.classoz10105
internal.identifier.document3
dc.contributor.corporateeditorRat für Sozial- und Wirtschaftsdaten (RatSWD)
internal.identifier.corporateeditor604
internal.identifier.ddc300
internal.identifier.ddc330
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
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internal.identifier.review2
dc.description.misctruede
internal.identifier.series876
dc.subject.classhort10100de
dc.subject.classhort10900de
internal.pdf.validfalse
internal.pdf.wellformedfalse
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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