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The evolution of the art fair

Die Evolution der Kunstmesse
[journal article]

Morgner, Christian

Abstract

This paper focuses on one of the key facets of the global art market, the art fair. Art fairs, which have proliferated in recent years and can be found in large numbers all over the globe, provide a crucial infrastructure for the sale and exhibition of works of art. Despite their current popularity,... view more

This paper focuses on one of the key facets of the global art market, the art fair. Art fairs, which have proliferated in recent years and can be found in large numbers all over the globe, provide a crucial infrastructure for the sale and exhibition of works of art. Despite their current popularity, however, the history of the art fair, the development of its organisational form, and its importance to the market and society have largely been neglected in scholarly studies. Therefore, this paper adopts an evolutionary approach to better understand the development of the art fair, including its network-like structure, and how it became the core business structure of the contemporary art world. This paper demonstrates that art fairs inherited a great number of business practices from previous times, such as observational principles for the creation of prices, aesthetic features, and branding strategies to emphasize their outstanding and almost religious nature. Furthermore, the paper shows that the network-like structure of the art fair has contributed to its contemporary success.... view less

Keywords
network; exhibitions and fairs; historical development; art; formation of prices; market; organizational structure

Classification
Social History, Historical Social Research
Economic Sectors

Free Keywords
evolutionary economics; economy and society

Document language
English

Publication Year
2014

Page/Pages
p. 318-336

Journal
Historical Social Research, 39 (2014) 3

DOI
https://doi.org/10.12759/hsr.39.2014.3.318-336

ISSN
0172-6404

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.