SSOAR Logo
    • Deutsch
    • English
  • English 
    • Deutsch
    • English
  • Login
SSOAR ▼
  • Home
  • About SSOAR
  • Guidelines
  • Publishing in SSOAR
  • Cooperating with SSOAR
    • Cooperation models
    • Delivery routes and formats
    • Projects
  • Cooperation partners
    • Information about cooperation partners
  • Information
    • Possibilities of taking the Green Road
    • Grant of Licences
    • Download additional information
  • Operational concept
Browse and search Add new document OAI-PMH interface
JavaScript is disabled for your browser. Some features of this site may not work without it.

Download PDF
Download full text

(134.5Kb)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-355020

Exports for your reference manager

Bibtex export
Endnote export

Display Statistics
Share
  • Share via E-Mail E-Mail
  • Share via Facebook Facebook
  • Share via Bluesky Bluesky
  • Share via Reddit reddit
  • Share via Linkedin LinkedIn
  • Share via XING XING

Ökonomisierung der Internetnutzung? Zur Analyse der Einbindung von Konsumenten in betriebliche Wertschöpfungsprozesse im Web 2.0

Economization of internet use? On analyzing the involvement of users in corporate value creation processes in web 2.0
[journal article]

Kleemann, Frank

Abstract

"Interaktive Internet-Anwendungen ('Web 2.0') eröffnen neue Möglichkeiten zur gemeinsamen, 'sozialen' Produktion von wissensbasierten immateriellen Produkten durch Internetnutzer. Diese Potenziale werden zunehmend auch von kommerziellen Anwendern genutzt, um die Leistungen von Usern in betriebliche ... view more

"Interaktive Internet-Anwendungen ('Web 2.0') eröffnen neue Möglichkeiten zur gemeinsamen, 'sozialen' Produktion von wissensbasierten immateriellen Produkten durch Internetnutzer. Diese Potenziale werden zunehmend auch von kommerziellen Anwendern genutzt, um die Leistungen von Usern in betriebliche Prozesse einzubinden. Der vorliegende Beitrag entwickelt in Auseinandersetzung mit dem, auf Selbstbedienungskontexte bezogenen Konzept des 'Arbeitenden Kunden' einen Analyserahmen, um solche Formen der 'Konsumentenarbeit' auf der Grundlage von Web-2.0-Plattformen zu erfassen, zeigt offene Forschungsfragen auf und diskutiert, welche Methoden zur Erfassung des Phänomens gegenstandsangemessen sind." (Autorenreferat)... view less


"Interactive internet applications ('web 2.0') open up new opportunities for collaborative 'social' production of knowledge-based, immaterial products by internet users. Profit organizations are also taking advantage of these opportunities in order to integrate the activities of internet users in co... view more

"Interactive internet applications ('web 2.0') open up new opportunities for collaborative 'social' production of knowledge-based, immaterial products by internet users. Profit organizations are also taking advantage of these opportunities in order to integrate the activities of internet users in commercial production process. This paper develops an analytical framework for understanding such forms of 'consumer work' facilitated by web 2.0 applications. It refers to the concept of the 'working customer', which was designed to analyze self-service contexts. The paper concludes with a discussion of open research questions and reflections on methods needed to better conceptualize the various aspects of web-2.0 commercialization." (author's abstract)... view less

Keywords
competence; communication; Internet; utility value; voluntariness; participant; social actor; firm; interactive media; economization; web 2.0; customer; motivation; enterprise; co-worker

Classification
Marketing
Interactive, electronic Media

Method
theory formation; basic research

Document language
German

Publication Year
2010

Page/Pages
37–54 p.

Journal
Zeitschrift für Qualitative Forschung, 11 (2010) 1

ISSN
1438-8324

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-ShareAlike 4.0


GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.
 

 


GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.