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%T Pre-Election Campaign Communication and Publicity: Political Phenomenon, Structure, and Functions %A Korolko, Valentyn %E Golovakha, Yevhen %P 3-26 %D 2005 %@ 966-02-3514-3 %= 2010-04-08T17:14:00Z %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-104601 %X From political practitioners’ point of view the pre-election campaign publicity is a complicated political phenomenon and at the same time the process built upon the rules of political communication that fulfills a number of consistent functions during campaign. Among these functions are: political party, new election bloc or separate candidate’s name identification; election bloc and can didate’s im age building; election platform identification, issue development and exploitation; campaign messages symbolization and advertising as well as others. The author came to the conclusion that these types of factors in most cases motivate voter choices in elections in Ukraine. %C MISC %C Kiev %G en %9 Sammelwerksbeitrag %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info