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Strategic Communication in Disruptive Times: How Sociopolitical Polarization, Virtual Media and AI Reshape Organizational Communication
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The following documents are parts of this document:
• Right-Wing Populism in Germany: Growing Pressure on Corporate Communications to Take a Stand? (pp. 2-22)• Out and Strategically Loud: Opportunities, Challenges, and Risks in LGBTQIA+-related Campaigns (pp. 24-46)• Virtual Influencers - Brand Ambassadors of the Future? A Qualitative Study on Communication Managers' Perceived Opportunities and Risks of Using Virtual Influencers in External Communication Measures (pp. 70-91)• Exploring Technology Acceptance: Potentials and Barriers of VR and AR in Corporate Brand Communication (pp. 48-68)• Between Authenticity and Automation: Nonprofit-Organizations Navigating AI-driven Communication (pp. 93-113)• From Data to Donors: Can AI Reshape Fundraising Strategies (pp. 115-137)
Keywords
communication; organizations; enterprise; strategy; populism; political attitude; value-orientation; public relations work; marketing; virtualization; artificial intelligence
Classification
Impact Research, Recipient Research
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
Strategic Communication; Organizational Communication; Disruption
Document language
English
Publication Year
2025
City
Leipzig
Page/Pages
137 p.
Status
Primary Publication; reviewed