О государственной политике в сфере туризма и рекреации (в контексте лучших мировых практик)

Abstract

The article analyzes the world experience in the development and implementation of state policy in the sphere of tourism and recreation. Basic approaches common to all countries with a developed tourism industry have been identified, and priority areas for tourism activities have been formulated by governments of different countries. The measures of regulation and stimulation of development of the tourism industry in France and China are considered. The analysis of the best world practices of state policy in the sphere of tourism and recreation allowed us to draw the following conclusions. Direct borrowing of the best practices of France, China and other countries, which are the headliners in the development of the tourism industry, without the adaptation of appropriate tools to the Russian realities is impossible. It is advisable to consider the following proposals as rather promising: development of research and development in the field of tourism and recreation using marketing technologies; legislative consolidation of the need to develop and implement the state tourist "image" strategy; the creation of foreign offices of the Ministry of Culture of the Russian Federation in foreign markets with the purpose of promoting and marketing the domestic tourist product; development of special regional programs to support entrepreneurship in the field of tourism and recreation.