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https://doi.org/10.22394/1726-1139-2018-4-116-123
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Опыт лингвистического портретирования современного чиновника
Experience of Linguistic Portraiture of the Modern Official
[journal article]
Abstract We analyzed the results of associative experiment the stimulus names "official", "man-servant" and "woman official" in the student's environment bachelors training areas "Journalism" and "Advertising and public relations". The model of the stereotypical image of an official on the basis of image and... view more
We analyzed the results of associative experiment the stimulus names "official", "man-servant" and "woman official" in the student's environment bachelors training areas "Journalism" and "Advertising and public relations". The model of the stereotypical image of an official on the basis of image and reputational characteristics.... view less
Keywords
stereotype; semantics; reputation; image; civil servant
Classification
Cultural Sociology, Sociology of Art, Sociology of Literature
Document language
Russian
Publication Year
2018
Page/Pages
p. 116-123
Journal
Administrative Consulting (2018) 4
ISSN
1726-1139
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0